Borg & Overström mission is “to empower our partners to achieve more”. They’re putting their customers at the heart of the digital strategy and aiming to build a digital experience that not only makes good on business goals but also empowers their partners.
The problem
Internal teams and customers are struggling to locate appliance resources. Due to poor structure, very little hierarchy and lack of visual references make it very difficult and off-putting experience.
The solution
By restructuring the website with a two-tiered navigation will make key pages easier to locate. Create a new ‘support’ area on the primary nav which will make resources more accessible and alleviate customers calling in and absorbing the sales team on support time.
