StudioAura’s updated responsive website and wordmark reflects the fresh creative energy and liberated thinking that they had discovered in a recent brand review.
The problem
Studio Aura identified they’d evolved beyond their original purpose. They knew they’re still a bunch of talented creatives, but recognised their central approach had developed over the years. After conducting a strategic brand review they had rediscovered their core belief. “We believe that emotional engagement is the greatest force for brand growth.” Out of this core belief flows all our creative energy. The energy to build brands by design and to create valued brand communities.
The solution
Studio Aura decided to update their wordmark and digital presence with a completely new responsive website to reflect their fresh creative energy and liberated thinking that had been discovered in the brand review. The word mark was crafted by hand, and skilfully represents the team of creatives behind it. It has been created using a brush to give it character, dimension, and depth. The Studio Aura wordmark is a sophisticated and understated symbol of creativity, individuality, and excellence.
